In this episode, I chat with serial entrepreneur, author, and philanthropist, Jordana Guimaraes. Jordana shares how she opted out of college and experimented with multiple jobs prior to finding her passion in public relations (PR). At 23 a decision to grab a career book in Barnes & Noble, that described every career imaginable, lead her to her passion. After reading the section on PR, she instinctively knew that’s the career she should pursue. With no experience or background in that industry, she fearlessly applied for a PR Director role at an agency. The firm like her boldness and offered her a three-month unpaid role with no training to see if she could do the job. Needless to say, after three months the firm offered her the job which she turned down in order to pursue a PR career as an entrepreneur. Jordana has spent the last 15 years, in marketing and public relations for the fashion industry. Jordana and her husband Marcelo, co-Founded FASHINNOVATION, a startup that uses technology to connect entrepreneurs and innovation to create revolutionary change in the fashion industry.

Jordana is also the Author of It Can Be You, a book dedicated to bringing awareness and changing the narrative surrounding homelessness. She spearheaded The Nylon Project, a campaign to bring awareness and monetary aid to homelessness. She shares how when homelessness is humanized we allow ourselves and others to show more compassion toward one another.